Twitter Moments a.k.a Project Lightning

Last week, Twitter unveiled a new feature known as ‘Twitter Moments’. This feature, enables users to find the biggest stories and best tweets that have been shared on particular times or days. In other words, it a feed of curated stories that are made up of top tweets stitched together. In a previous post i had mentioned how Twitter’s current CEO Jack Dorsey expressed how unsatisfied they were with the reports that users found their products difficult to use. More on that can be found on a tech news site Re/code

Twitter’s move was quite swift!  it’s new feature, ‘Twitter Moments’, is expected to be one of the best features it has ever offered to it’s users. With this feature,Twitter hopes to simplify their services, ease the product usability and to deliver company value quite fast in order to attract new users and retain their current ones. For the advertisers and brands, the good news is, twitter is expounding on this feature by giving a broader platforms known as “Promoted Moments” (It has not been launched yet). According to an article by Business Insider UK, the ‘Promoted Moments’  will allow for commercial elements, where ads will be promoted when users open this feature.

So how does the ‘Twitter Moment’ work? Here’s a video by on how that works and what you may need to know.

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