So what’s the real purpose of a business organisation? By now, we all know it’s not just about profits and revenues. We’ve all heard about the corporate scandals, damaging of the environment and how such corporate scandals may affect employees. The debate on whether business organisation should focus most on their shareholders or stakeholders continues to heat up.

R. Edward “Ed” Freeman is well known educator, consultant a great speaker. He is best known for his work on the topics of Stakeholder Management, Business Ethics and Executive Leadership. In this video he explains why the idea that ‘business is all about maximizing profits for shareholders’ is totally outdated. I share his views that it’s time for a new story about business as a difference maker. Get ready for this inspirational and educational talk as well as endless moments of hilarity.