Pokémon Go is a hot topic right now! It’s all over the news and everyone i know seems to be talking about it! BBC, explains the Pokemon Go fever as ‘a result of many things: a clever concept with smartphones, a viral marketing campaign and it’s powerful emotional connection with fans.’- In short, the game is highly influential and it’s not just for kids!
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Diabetes researchers at the University of Leicester, UK suggest that the Pokémon Go could be an “innovative solution” to rising obesity levels and chronic disease.
“If there is something out there which is getting people off the sofa and pounding the streets then this game could be an innovative solution for rising obesity levels…” Dr Tom Yates, a Reader in Physical Activity, Sedentary Behaviour and Health at the University of Leicester. Read all about it here
