Tag Archive: Leadership

Why Creativity in Business Matters

“I never made one of my discoveries through the process of rational thinking”

– Albert Einstein

 

Building a modern business requires grit and a great deal of creativity. Marketing a new product, or creating items or services consumers want, beckons the entrepreneur to expand and abandon traditional business models. Giant companies like Amazon, Apple, Facebook, Tesla etc, prove a creative and ever evolving business model conquers competition, drives sales, and increases consumer loyalty.

So what’s the big deal about Creativity in Business and Why does It Matter?

The simple answer – Your Success in business counts on creative thinking

Fact is, we are living in times where companies are facing major disruptions in their markets and managers are forced to respond strategically in order to remain competitive.  According to a study conducted by IBM CEOs  “believe that — more than rigor, management discipline, integrity or even vision — successfully navigating an increasing complex world will require creativity.”

Another study conducted by Forrester Consulting and Adobe also found direct correlation between a entrepreneur’s ability to create new ways to engage the market, and the success of their companies. Over half of the companies surveyed in the study showed revenue growth due to enhanced creative practices—such as hiring interesting and unorthodox employees who foster innovation, increase brand recognition, and inspire methods of production and delivery never tried before.

“Creativity is thinking up new things. Innovation is doing new things.”

— Theodore Levitt

Good Leadership Fosters Creativity –

When it comes to problem solving, creativity and leadership can have a huge effect on the  performance of a company in various. Modern company leaders who allow freedom and creativity within their workforce see incredible dividends down the road. The most successful example, Amazon’s Jeff Bezos, created Amazon in 1994 with the mantra and philosophy: “Its easier to invent the future than to predict it.” That one line says it all. Creativity in the modern era makes or breaks companies. Small business owner’s ability to diversify ideas, products, and marketing techniques determines their success rate and bottom line. But, as Amazon proves, even well established companies use evolutionary creative business models to continue to maintain and increase their market placement.

Where do we go from here?

The simple lesson:  While ancient marketing, production, and branding methods still generate revenue,  business creativity flourishes success and helps avoid stagnation which leads to the dreaded going out of business.

Further reading on importance of creativity in business

How Senior Executives Find Time to Be Creative- (Harvard Business Review)

-Your Team Is Brainstorming All Wrong- (Harvard Business Review)

-Leading others to think innovatively together: Creative leadership (The Leadership Quarterly-ScienceDirect)

 

“Creativity takes courage. ”  ― Henri Matisse

Too Busy For Your Wellbeing?

“I wanted to figure out why I was so busy, but I couldn’t find the time to do it.”
― Todd Stocker

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Pixabay

The world we live in is overrun by stress. In today’s society, people have incredibly busy lifestyles and almost everyone seems to be in constant action these days. I’ve heard business leaders say that they’re too busy to invest time in any leisure activities.

Think about those who work for about 40 hours a week, and probably have to extend those hours because of projects they must work on. Others have high demanding jobs, with hectic schedules and probably have to travel frequently across borders. Others have families and must work to earn a living. Such daily activities can make us feel tired, stressed, and depressed and that can be quite challenging to our ability to live healthy life.

I totally understand the value of time. The ‘every-second counts’ a.k.a ‘time-is-money’ kind of mindset. I totally get it because I’ve been there myself.

Thankfully, there are many outlets of escape from the total madness we face in our everyday life. All you need to do is make use of some leisure time!

I came across an interesting  poem by a Welsh poet, William Henry Davies (1871-1940), who is also best known for his short poem ‘Leisure’

 

What is this life if, full of care,

We have no time to stand and stare.

 

No time to stand beneath the boughs

And stare as long as sheep or cows.

 

No time to see, when woods we pass,

Where squirrels hide their nuts in grass.

 

No time to see, in broad daylight,

Streams full of stars, like skies at night.

 

No time to turn at Beauty’s glance,

And watch her feet, how they can dance.

 

No time to wait till her mouth can

Enrich that smile her eyes began.

 

A poor life this is if, full of care,

We have no time to stand and stare.

 

W. H. Davies- Source Wikisource

 

Though these words were written more than 100 years ago, I still find them relevant in today’s society. Cast your cares aside and create some time for yourself. Enjoy some leisure activities. Start noticing the environment and the people around you and live a healthy lifestyle.

“In the midst of a busy life don’t forget to live.”
― Marty Rubin

Have a nice weekend!

Weekly Roundup reads: Hello New Zodiac Sign?

friday

Source- Pixabay

Thank God it’s Friday! Here are some of my favorite end-of-week reads:

  • If you are one of those kinds of people who make their important life decisions based on zodiac signs and the magic of astrology, you might be interested to know that your star sign has probably changed. Say what? Yeah, you read right, and it’s O.K to freak out!  (Cosmopolitan)
  • Is the corporate world really a ‘boys’ club’? And will it always be that way? Companies That Discriminate Fail (Eventually) (Bloomberg view)
  • Sad, but true- Poor vision is one of the biggest curable disease, that people rarely talk about. What’s the remedy? (World Economic Forum)
  • Are leaders born or made? You guessed right! The answer is … both (Jack and Suzy Welch, on LinkedIn)
  • Why is Goldman Sachs encouraging employees to talk about race at work? Edith Cooper, Global Head of Human Capital Management at Goldman Sachs, shared an interesting article on LinkedIn)
  • Would you care to become so good you can’t be ignored? Here is why and how.(Lifehack)
  • Broke entrepreneurs, business fund seekers… If you’ve been down that road before, you’ll  agree that raising money for a startup can be quite stressful! But here’s why entrepreneurs and founders should care where their VCs get their money. (TechCrunch)
  • The 5 elements that hinder your company’s development and are harmful to your organizational culture. (Entrepreneur)
  • “Success is stumbling from failure to failure with no loss of enthusiasm.” –Winston Churchill. Dr. Travis Bradberry  gives excellent tips on the “8 Ways Smart People Use Failure To Their Advantage.” (Forbes)
  • #Futureofwork– The Future of work is here. And it’s here to stay. No need for chills and goosebumps- Josh Bersin explains the three simple parts of the ‘Future of Work.’ (Forbes)
  • Liam Fox, the Secretary of State for International Trade and President of the Board of Trade accused the British business of becoming “too lazy and too fat.” He said that businessmen and women prefer to “golf on a Friday afternoon” instead of working. (The Telegraph)
  • Reality TV star, Kim Kardashian wants to go to Law School. You go girl!  (Daily Caller)

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