Author Archive: Reyherb

4 Reasons Why Live Streaming Video Apps are Good For Your Business Organisation

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Live streaming video is the newest way to boost engagement on social media. It is a great way to interact with your audience in real time as they help to keep users active and capitalised. Although there are many Apps out there serving the purpose of live streaming, the major Apps that are commonly used include, PeriscopeMeerkat, and RhinoBird. Here are a few reasons why live streaming is good for your organisation.

  • You can Share Live Events

Of course, It’s live streaming in real time!? This is an awesome idea because sharing events with your audience makes them feel part of the event and gives them a more sense of connectivity to your company or industry. With the apps on your phone, you have the ability to be mobile and you can freely move to show your viewes what is happening in different locations at the event. This is a good way to keep them connected and active as you engage with them in a conversation.

  • You can Host interviews

The idea is not anything new. Infact,  business leaders still use Skype and other methods for online business meetings, messaging calls, and  to host online video interviews. With the apps, satisfied users are recommending them for interviews or for the purpose of interacting with customers, employees, or to interview job candidates. Depending on your aim for hosting a live interview, the new apps are said to be making the experience much better.

  • Engage actively with your viewers

Just like in live shows, these apps allow you to have the possibility to engage with your viewers and show them your activities. For business organisation depending on your industry, you can these appls to host a session to demonstrate how to use a certain product or a service. Furthermore, a company can use these apps to host a Q& A sessions,  demonstrate, Customer Case Study as well as provide show the viewers behind the scene of your organisations.

  • Conduct traininig

Many more educational organisations /Institutions are adopting this method for educational purpose. Although the idea of video training is not new, but the apps are making it easier to use. Many people have attended live teaching distance learning, which enables students in different locations to interact real time one another. The advantage these apps have against the traditional video live streaming is the fact that there is mobility involved.

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Periscope, which is Twitter’s live streaming App, has more than 10 Million accounts with more than 2 million people using the app on a daily basis. However, among the social media giants, there is a competition. According to an article by Wired and Techrunch, currently facebook is enabling journalists and celebrities with verified accounts to use their “Mentions” to post live to Facebook during breaking news, for behind-the-scenes reports, or to host live Q&As with their followers. This feature is also available with Snapchat.

Nevertheless, the disadvantage that comes with the live streaming apps  are economic and are inthe costs and data. Live video streaming is known to take up lots of data which are costly to the consumers. This however, is a business opportunity for profit oriented mobile carriers. Most of the mobile providers are already preparing costly packages to take care of the needs of the Video Live streamers. However, according to an article by The Wall Street Journal,  the social giants are working towards staying ahead of the game and are creating apps that will solve problems of data consumption on videos. These advanced apps are expected to consume less data and perform better with weaker connections, which is an excellent solution for the consumers.

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How Diversity In The Workplace Influences Business Success

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Diversity in the work place is no longer about just race, ethnicity or equality. This definition comes with a little more than just that. From a recent study, The radical transformation of diversity and inclusion The millennial influence, Inclusion and diversity in the work place is the future of business organisations’ success. Unlike with most of the baby boomers and gen-Xers generations, millennial  ( Generation Y-1980-1995) have a different view about the concept of inclusion and diversity in the work place which they strongly believe is crucial to business and competitiveness. The The Study which was conducted by Billie Jean King Leadership Initiative (BJKLI) sponsored by Deloitte LLP, showed that millennials have a cognitive view about diversity which includes a mash-up ( mixure) of diverse individuals characteristics and elements in a business working environment, where people with different backgrounds (Including cultural, educational, family, sexual orientation), experiences, and perspectives, can work successfully within a team. According to the study, the millennials firmly believe that a combination of inclusion and diversity in organisations team works are very important traits that are necessary elements in innovation, creativity, help organisations to overcome business challenges and enable organisations achieve their desired business goals.

On a leadership aspect, the study further reveals the need for leaders in business organisations to foster an environment of diversity in the work place by employing and building teams that are made up of people of different cultures, opinions, background, and education level in order to achieve their business goals. Employers should engage more with millenials, and provide support on aspects relating to leaderships. They should also allow transparency, improve on communication and focus on engaging with their teams (made up of diverse individuals) for better business results.  Will this be easy? Or will there be resistance?

Twitter Moments a.k.a Project Lightning

Last week, Twitter unveiled a new feature known as ‘Twitter Moments’. This feature, enables users to find the biggest stories and best tweets that have been shared on particular times or days. In other words, it a feed of curated stories that are made up of top tweets stitched together. In a previous post i had mentioned how Twitter’s current CEO Jack Dorsey expressed how unsatisfied they were with the reports that users found their products difficult to use. More on that can be found on a tech news site Re/code

Twitter’s move was quite swift!  it’s new feature, ‘Twitter Moments’, is expected to be one of the best features it has ever offered to it’s users. With this feature,Twitter hopes to simplify their services, ease the product usability and to deliver company value quite fast in order to attract new users and retain their current ones. For the advertisers and brands, the good news is, twitter is expounding on this feature by giving a broader platforms known as “Promoted Moments” (It has not been launched yet). According to an article by Business Insider UK, the ‘Promoted Moments’  will allow for commercial elements, where ads will be promoted when users open this feature.

So how does the ‘Twitter Moment’ work? Here’s a video by WSJ.com on how that works and what you may need to know.